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For Educators · A/B Test

A/B Test for an A/B test

Built for educators teaching it to a class. Drop a live demo into a lecture or assign it as a shareable link — no lab installs. Simulate an A/B test live below — adjust the inputs and watch it respond, right in your browser.

A/B Test SignificanceLive

two-proportion z-test

Controls

Presets

A visitors

A conversions

B visitors

B conversions

An A/B test compares two conversion rates to see if a difference is real or just noise. The two-proportion z-test pools the data to estimate the standard error, then a p-value below 0.05 signals a statistically significant difference. Bigger samples separate the two curves and make small lifts detectable.

▶ Run in Python

Data Inspector

Rate A10.00%

Rate B12.50%

Lift+25.0%

p-value0.0769

Resultnot significant

Governing equation

z = \frac{p ^ _{B} - p ^ _{A}}{p ^ ( 1 - p ^ ) ( \frac{1}{n _{A}} + \frac{1}{n _{B}} )} = \frac{0.025}{0.113 \cdot 0.887 ( \frac{1}{1000} + \frac{1}{1000} )} = 1.77

Reading this result: B looks 25.0% different, but with only 2,000 visitors p=0.077 — the sample is too small to call it real yet.

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Frequently asked questions

Is this good for educators?: Yes — this version of "A/B Test for an A/B test" is framed for educators teaching it to a class. Drop a live demo into a lecture or assign it as a shareable link — no lab installs.
Do I need to install anything?: No. It runs in any modern browser, free, with no account required.